

HOSPITALITY
So that everyone




talks about your business
TRAINING
HOSPITALITY TRAINING
MORE CUSTOMERS
Your team embodies unconditional hospitality, caring for both one another and their guests. They fill the room with empathy and presence.
Every guest feels appreciated, seen and cared for. They admire your team's hospitality.
The energy is palpable and seductive. Your guests love it so much that they cannot wait to return and are eager to share their experience with others.
SUCCESSFUL TEAM
HEALTHY BUSINESS
When your team is fully versed in unconditional hospitality, they stay.
As they fall in love with being fully immersed in the presence of hospitality, they learn to value their work more. They start seeking opportunities to show how much they care for others whilst remaining joyful themselves.
Their hospitality expression strengthens teamwork. The team's wellbeing is secured.
The presence of true hospitality in your business is good business.
Your team’s costs become significantly reduced. The team does excellent work. Your revenue increases. Healthy P&L = healthy business.
Your business stands out from the rest, for the essence of hospitality is visibly present and nurtured so that your business can flourish.
OUTCOMES
















Hospitality doesn't just happen.
My name is Basia Murphy.
I'm a former general manager, a company's head of training, and a founder of LaSA, Listen and Say Authentically, hospitality training project .
I fell in love with the industry unexpectedly, moving away from a planned and very different career path. At first, I did not understand how such a physically and mentally demanding job could be so much fun. I did not know I was experiencing hospitality; I did not analyse it; I just loved it.
In my hospitality life, I managed, restructured, and opened successful restaurants in and outside London, eventually becoming a company's head of training. I served teams of inspired professionals, delivering impeccable hospitality and service whilst working in extremely busy environments.
At LaSA, in gratitude and homage to the industry, its teams, and guests, I've developed professional hospitality training, keen to share the benefits of expressing hospitality on par with any highly regarded professional skill.
I look forward to helping your team take their hospitality to the stratosphere!


Just as service, hospitality is a professional skill we learn, practice, nurture and celebrate!



