MORE CUSTOMERS

Your team embodies unconditional hospitality, caring for both one another and their guests. They fill the room with empathy and presence. They know how to anticipate their guests needs.

Every guest feels appreciated, seen and cared for. They admire your team's hospitality.

The energy is palpable and seductive. Your guests love it so much that they cannot wait to return, booking their next visit on the way out. They are eager to share their experience with others, making plans to meet their friends at your place.

Your customer base growth, secured.

SUCCESSFUL TEAM

SUCCESSFUL BUSINESS

When your team fully embodies genuine hospitality, they stay.

They know how to cultivate it in themselves so that they can share it with others. They understand the benefits of doing so.

As they remain fully immersed in the presence of hospitality, they learn to value their work more. They start seeking opportunities to show how much they care for others whilst remaining motivated and inspired themselves.

Your team's hospitality expression strengthens teamwork. The team's wellbeing is secured.

It's straightforward, yet often overlooked. The presence of genuine hospitality in your business is a great business asset.

Your team does excellent work. Your retention improves, lowering costs, the average spend increases, and the customer base expands. Your revenue increases. Healthy P&L = successful business.

Your business stands out from the rest. The essence of hospitality is visibly present and nurtured.

Your team's genuine hospitality benefits every part of your business.

Your business is secure.

Hospitality Training

Hospitality doesn't just happen.

My name is Basia Murphy.

I'm a former general manager, a company's head of training, and a founder of LaSA, Listen and Say Authentically, hospitality training project .

I fell in love with the industry unexpectedly, moving away from a planned and very different career path. At first, I did not understand how such a physically and mentally demanding job could be so much fun. I did not know I was experiencing hospitality; I did not analyse it; I just loved it.

In my hospitality life, I managed, restructured, and opened successful restaurants in and outside London, eventually becoming a company's head of training. I served teams of inspired professionals, delivering impeccable hospitality and service whilst working in extremely busy environments.

At LaSA, in gratitude and homage to the industry, its teams, and guests, I've developed professional hospitality training, keen to share the benefits of expressing hospitality on par with any highly regarded professional skill.

I look forward to helping your team take their hospitality to the stratosphere!

Just as service, hospitality is a professional skill we learn, practice, nurture and celebrate!

"The training will help maintain a more positive mindset at work and understanding under pressure"

"Wish we could have these workshops more often"

"Very inspiring"

"It's very helpful to be taught a useful way of breaking down service and hospitality"

"This training really got me thinking of how to be a better waitress and I definitely learned skills to deal with stress & how to reset!"

"Great training with amazing interaction and analogy"