Hospitality

Training

Can you sustain a successful team and have your restaurant/cafe/bar guests plan their next visit while still with you? Yes!

How?

By training your team on how the joyful, generous & reciprocal nature of hospitality transforms them and their work.

teaches the magic of hospitality by providing practical tools to manifest it in every human interaction.

Hospitality doesn't just happen.

My name is Basia Murphy.

I'm a former general manager, a company's head trainer, and a founder of LaSA, Listen and Say Authentically, hospitality training project .

I fell in love with the industry unexpectedly, moving away from a planned and very different career path. At first, I did not understand how such a physically and mentally demanding job could be so much fun. I did not know I was experiencing hospitality; I did not analyse it; I just loved it.

In my hospitality life, I managed, restructured, and opened successful restaurants in and outside London, eventually becoming a company's head trainer. I served teams of inspired professionals, delivering impeccable hospitality and service whilst working in extremely busy environments.

At LaSA, in gratitude and homage to the industry, its teams, and guests, I've developed professional hospitality training, keen to share the benefits of expressing hospitality on par with any highly regarded professional skill.

I look forward to helping your team take their hospitality to the stratosphere!

Just as service, hospitality is a professional skill we learn, practice, nurture and celebrate!